have changed a bit of late. Not only here of course, but in the winter
sports industry - no make that the world - in general. The high rollers
have gone broke or are dying off, and it is left for ordinary cats like
you and me to take up the slack. Moreover, not having the big bucks of the
head honchos we spoke of earlier, what is the thing we value most in a
winter sports holiday? Why value of course, not necessarily the cheap mind
you, but we do love a bit of value..
here's where the Lech and Zürs story comes to fruition. For quality is
always in fashion. Even if it costs a bit more than the mundane or the
less meticulously prepared, there are those who will dig a little deeper
to enjoy a couple of weeks of luxury once or twice a year. The Resorts'
long commitment to quality has paid off.
fair, Lech has always had its fair share of less expensive, private
accommodations. There still are scores of little pensions and
self-catering apartments that will save you money. Less so in Zürs, but
that was purposely built later to accommodate well-healed skiers. Just
have a look at some of the great hotels in the high village; these are
designed for those used to the best.
and Zürs then are as different as any two resorts are likely to get, but
as far as skiers go, they are one and the same. They share the same ski
pass, the same mountain pass (The Arlberg), and the same zealous goal to
provide quality for their guests. Although they are harnessed together and
pull in the same direction, they are as physically different as any two
twins can possibly be. Lech, as we stated earlier is the traditional
Austrian resort, and, in of spite of the fact that it actively caters to
the "who’s who" of the world, and developed the amenities to please them,
it has never given up its traditional mountain village airs.
Conversely, Zürs is really not much more than a collection of first class
hotels, restaurants, shops and the like, lined up on either side of the
road leading through it. Words are cold, impersonal things though, and it
is difficult to describe the beauty and excitement in the air of this
truly up market resort. The mountains tower above this tourist village,
and all residents and winter workers have only one goal in mind between
the months of November and May; to make Zürs the best damn ski resort in
the world. Whether they have succeeded or not is for you to judge. One
thing is for sure. You will have a difficult time faulting the
place. Either village for that matter.